Introducing HCF Value Ads! Because we're always trying to find ways to give more value, we're now giving members the chance to take over our advertising! You could do a party-trick on prime time telly, say happy birthday to your pet on a billboard - even show off your bird call on the radio. You could do whatever …as long as it’s legal. If you're interested, simply join HCF and email us at [email protected] with your membership number and how you would like to use the ad. Terms and conditions