27 reactions · 44 shares | Integrity is one of the most character-defining attributes a person can have. It defines who you are and what you stand up for, and whether or not you can brave through conflict and hardship while sticking to your guns. | Heaven Soul | Facebook

Character (your integrity, consistency, how you treat people and your values) builds trust with your audience. Trust is what creates loyalty, which forms the backbone of any strong, lasting brand. | Newton King