Meta's Reels began as a hasty response to TikTok's viral dominance. Five years later, the company's short-form video product has become one of its most significant ...

TikTok Shop, once viewed with skepticism by consumers and brands, has earned its spot as a viable e-commerce platform in the ...

TikTok came into a market that was heavily people dependent and made a channel from unknown to blockbuster material with ease ...

From global TikTok crazes to India’s ingenious dupe culture, consumerism became performance art: fast, flashy and fleeting, ...

A study, which researchers from the U.S. and Germany published last year, found TikTok's algorithm "exploits user interests ...

Instagram is introducing a new tool that lets you see and control your algorithm, starting with Reels, the company announced on Wednesday. The new tool, called “Your Algorithm,” lets you view the ...

Fifteen years after Animal and Cannibal, Kesha is finally feeling glittery again. Now that her long legal battle with producer Dr. Luke is over, she’s ready to reembrace her career breakthrough, which ...

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

Experts weigh in on whether those viral TikTok tests are a real litmus for a couple’s connection. By Catherine Pearson Layne Berthoud, an occupational therapist who lives in Los Angeles, did not ...

President Donald Trump returned to TikTok on Oct. 6 for the first time in nearly a year after his administration worked on a deal that would keep the popular video app operating in the United States. ...

More than 800 U.S. TikTok users shared their data with The Washington Post. We used it to find out why some people become power users, spending hours per day scrolling. Each circle in the chart ...