After days of intense secrecy Lego has finally unveiled its Smart Play System which it says will allow toys to come alive in ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Discover how to build a homemade rubber band-powered paper airplane in this easy and engaging tutorial. We’ll guide you step-by-step as you craft the frame with skewers, add aerodynamic paper wings, ...

Lego and FIFA teamed up this week to announce a collaboration that will bring the iconic World Cup trophy to households in all its golden glory. Lego announced the new collaboration on Wednesday, Dec.

LEGO is back with a new Disney set, and they are ready to experience an unforgettable adventure with Up. Kevin and Dug from Up form one of the film's most memorable and heartwarming duos, with each ...

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UPDATE: Currently, LEGO’s free Hot Chocolate Stand gift is sold out. However, you can still get the Christmas Chimney Fun with Santa Set ($5 value) and Cooper’s Flying Controller Mini Build Set ($5 ...

Cyber Monday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Cyber Monday coverage. The Black Friday LEGO deals we saw earlier in Cyber Week ...