The best place to start is often with things like lightbulbs, which are small, low-cost and readily available. Once paired ...

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It’s the ad campaign that sparked many a think-piece and social-media food-fight: Sydney Sweeney’s “great jeans” ads this summer for retailer American Eagle. The ad copy’s wordplay interchanged “jeans ...

A startup’s ads for controversial embryo tests hit the New York City subway. One day this fall, I watched an electronic sign outside the Broadway-Lafayette subway station in Manhattan switch ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

This content was produced in collaboration with Valnet Inc. and the sponsor, Legend in the Mist. The most daunting thing about trying to get someone into a new TTRPG, whether it be their first or ...

You’re reading Critic’s Notebook, our weekend column looking at the most interesting moments in the cultural Zeitgeist. Two American blondes have recently hawked denim. Beyoncé, an ambassador for Levi ...

Move over, Kendall Jenner, there's a new tone-deaf ad starlet in town. It wasn't so much the denim itself that offended, as it was the language Sweeney (and no doubt the marketing minds at AE) were ...

Sydney Sweeney is inexplicably reclining and also buttoning up her jeans. She’s wearing a jacket with nothing underneath. She’s attempting to sell some denim to women, and appears to be writhing while ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, Kendall Jenner, there's a new tone-deaf ad starlet in town. It wasn't so much the denim itself that offended, as it was ...