Move over Search Engine Optimization (SEO), the new must-have marketing strategy is Generative Engine Optimization (GEO). Traditional SEO results have collapsed, taking $74 billion in marketing ...

Social media platforms are more than just tools for sharing cat videos or keeping up with friends—they're powerful influencers of public opinion. The algorithms that drive these platforms determine ...

If you opened Facebook, Twitter or Instagram about a decade ago, you'd likely see posts from friends and family, in chronological order. Nowadays, users are hit with a barrage of content curated by an ...

A class action lawsuit was filed Tuesday against UnitedHealth Group and a subsidiary alleging that they are illegally using an algorithm to deny rehabilitation care ...

Artificial-intelligence programs, like the humans who develop and train them, are far from perfect. Whether it’s machine-learning software that analyzes medical images or a generative chatbot, such as ...

Can we ever really trust algorithms to make decisions for us? Previous research has proved these programs can reinforce society’s harmful biases, but the problems go beyond that. A new study shows how ...

People’s daily interactions with online algorithms affect how they learn from others, with negative consequences including social misperceptions, conflict, and the spread of misinformation, my ...

William Brady does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

In four new studies, researchers found complicated results from experiments on Facebook’s and Instagram’s algorithms, suggesting there was no silver bullet to fixing the platforms. By Mike Isaac and ...

Imagine a world where your beliefs and opinions are endlessly reinforced, where your perspective is never challenged, and alternative viewpoints are virtually non-existent. In the media world, we call ...