Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. At CES 2026, Jensen Huang said Nvidia is scaling full AI ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego Smart Play just changed the game – literally. Announced at CES 2026, this design injects new life into the best Lego ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...