Businesses can draw attention to themselves and introduce their products or services to large numbers of potential new customers by hosting or participating in special events. These can include grand ...

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Is your organisation planning a big event? As a PR professional, it’s your job to tell the world. But there’s a lot of noise out there, and getting the media’s attention isn’t easy. How do you make ...

Outdoor events present distinct risks that could delay or stop your event completely. A risk management plan enables you to identify those potential risks and take steps to prevent the problems. You ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

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