What are the “basics” for supply chain managers today? Ten years ago, the supply chain leader in most companies held a title such as vice president of logistics. It was a largely functional role that ...
Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...
Operations planning logistics is an outline of an organization's approaches, priorities, sequences and resource facilitation for conducting the day-to-day activities. The operations planning aspect ...
For decades, logistics was the underdog of commerce. Tucked behind sleek product design and splashy marketing campaigns, it was typically treated as a cost center and necessary evil to get goods from ...