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OpenAI to roll out ads in ChatGPT for free users

ChatGPT users are about to get hit with targeted ads

OpenAI says that ChatGPT will maintain “answer independence,” meaning that, despite the incorporation of advertising, those ads will not influence the answers that the chatbot serves to users. The company has also promised not to sell users’ data to advertisers.

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Ads coming to ChatGPT for some US users as OpenAI seeks to generate new revenue

· 1d · on MSN

OpenAI is bringing ads to ChatGPT

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ChatGPT's free ride is ending: Here's what OpenAI plans for advertising on the chatbot

OpenAI says it will soon start showing advertisements to ChatGPT users who aren't paying for a premium version of the chatbot.

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OpenAI to test ads in ChatGPT as startup faces pressure to boost revenue

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ChatGPT Go is Now Available Worldwide, But Free and Go Users Will Soon See Ads

2don MSN

YouTube gives creators smarter ad targeting

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

12don MSN

Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting for advertisers.

Security BoulevardOpinion

When the Marketing Graph Becomes the Target Map

Ad tech platforms likely know more about your executives than your security team does... and that information is available to anyone willing to pay for

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How to use LinkedIn targeting in Microsoft Advertising

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Forbes

Targeted Ads Are Getting Creepy, Consumers Say

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Technology can open the door for marketers ...

Reuters

Target's holiday advertising push will only take it so far, investors say

NEW YORK, Dec 24 (Reuters) - In the most competitive holiday season in years, major U.S. retailers Target (TGT.N), opens new tab and Walmart (WMT.N), opens new tab are spending more on ads to reach shoppers on short-video app TikTok and streaming platforms.