Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...

To the delight of fans everywhere, Disney announced back in 2015 that two of its major parks - Disneyland Park and Disney's Hollywood Studios - would be launching a Star Wars themed area, called ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

SILICON SLOPES, Utah, Aug. 6, 2020 /PRNewswire/ -- Workfront®, the work management application platform for the enterprise, today released a new commissioned study conducted by Forrester Consulting on ...

While much of the emphasis on marketing technology in recent years has focused on the customer-facing system, there are powerful opportunities for CMOs to achieve even greater productivity gains by ...

CHICAGO--(BUSINESS WIRE)--MERGE, a premium storytelling technology company that promotes health, wealth and happiness, announced today the acquisition of the Adobe Workfront platform partner, Zee Jay ...

The pandemic economy forced us into new ways of working. From the remote work push to the enormous challenges of phased re-openings, we've had to juggle. From keeping essential workers safer to ...

Modern marketers face challenges on multiple fronts. Marketers not only have to increase the volume and variety of content they create, but also to do so at increasing speeds. Michelle Stephenson, ...