If you're on the hunt for a job with the federal government, you should be aware of Veterans' Preference, which can give you preference over non-veterans for both getting a federal job and being ...

If you're a veteran, you have a couple of different tools that can give you an edge in getting a federal civil service job: veterans' preference points and Veterans' Recruitment Appointment rule. By ...

Brand preference creates firm value by measurably improving profits, cash flow, and share. If more financial executives understood the economics of customer behavior and the financial power of brand ...

Most everyone has a brand that we always choose over its competitors. We reach for Coke instead of Pepsi, Apple instead of Android, Starbucks instead of Dunkin. We’re loyal to our favorite brands — we ...

Making decisions with a group can go from sociable to annoyingly stressful very quickly. Whether you're trying to decide on a movie with your friends or picking a restaurant with a romantic partner, ...