Interflora got penalized only 2 weeks ago, right after Valentine’s day with a huge coverage in the media and also a some-what indirect statement from Google’s Matt Cutts himself about Advertorials ...

Interflora has launched an integrated marketing campaign designed to leverage the plant brand’s status as official flower partner of ITV’s re-launched dating show; Surprise, Surprise. Devised by ...

The person handling Interflora's Twitter account over the last 24 hours won't be forgetting Valentine's Day 2014 in a hurry, as the flower delivery service went into meltdown seemingly unable to cope ...

The UK arm of Interflora has returned to the black despite its sales falling during its latest financial year, it has been revealed. The Lincolnshire-headquartered company has posted a pre-tax profit ...

In Interflora Inc v Marks and Spencer Plc, the High Court has found that M&S had infringed Interflora’s registered trademarks by using the term ‘Interflora’ as a Google AdWord. Among other things, the ...

Interflora has launched a Valentine’s Day social campaign to normalise gifting flowers to men. The campaign comes off the back of an Interflora study that found that 88 per cent of men have never ...

Interflora, has unveiled its new brand platform, Say More, as part of its wider plans to pivot the business to better appeal to a younger audience. Say More aims to communicate Interflora’s unique ...

The popular UK flower website Interflora seems to have been penalized in Google. They no longer rank for their key terms, such as [flowers], [flower delivery] and related terms — nor do they rank for ...

Wedding flower experts Interflora are to launch the first couture designer floral wedding collection in the UK and Ireland through an exclusive Vera Wang Wedding Collection and a specialist tailored ...

The UK version of Interflora's website appears to have been removed from Google's search results following concerns that the flower delivery company was manipulating links to improve its ranking on ...

Interflora stakeholders have agreed to a £23.2m takeover by investment firm 3i, ending months of speculation and ensuring themselves a cash windfall. 3i needed to get 75% of the votes at Sunday's ...

Saying it with flowers: Interflora wants M&S to stop paying Google to let it piggy-back on searches Interflora has begun a European legal challenge against Marks and Spencer over the department ...