From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

Junk food adverts will be banned on television and online from Monday as part of a drive to tackle childhood obesity. The UK-wide ban will stop food and drinks high in fat, salt and sugar (HFSS) being ...

It's a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...

This month, the UK government introduced laws to completely ban advertising of foods high in fat, salt and sugar (HFSS) on ...

It comes after a voluntary ban by advertisers was introduced in October, along with “buy one get one free” offers on ...

First introduced in 2007 and ramping up in the last few years, several restrictions have been put in place in the UK to limit the promotion and advertising of food and drink products that are high in ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

McVitie’s has expanded its non-HFSS Digestives lineup with an “on-trend” cinnamon biscuit. Billed as offering “a comforting ...