Shopping for skincare products at the drugstore isn’t what you might call an enjoyable experience. But for busy women, it’s sometimes the best alternative out there. There are many times when I’ve ...

Birchbox has been one of the more impressive startups in the beauty world of the past decade. It’s one I’ve been very familiar with for some time, having first met CEO Katia Beauchamp in 2010 when she ...

Beauty’s original subscription box, Birchbox, has a new owner. The company has been acquired by FemTec Health, the wellness business founded by Dr. Kimon Angelides. The company has also acquired Mira ...

Birchbox pioneered the monthly beauty subscription box and was once valued at nearly $500 million. But after some financial setbacks, Birchbox was acquired 10 years after launch for just $45 million.

Birchbox will expand its brick-and-mortar partnership with Walgreens for the holiday season, from 11 permanent locations to 500 pop-ups, according to a company press release emailed to Retail Dive.

Birchbox’s core shopper is ho-hum about beauty. And that’s just how the online subscription beauty service likes it, said Katia Beauchamp, CEO and co-founder, during the Millennial 20/20 conference ...

Birchbox is shifting its focus away from the typical beauty connoisseur in new campaign messages, instead opting to target “everyday” men and women who do not prioritize a beauty- and ...

Katia Beauchamp, Birchbox’s CEO, has been on the road, trying to find a buyer for her company, hitting up everyone from Walmart to QVC. After months of talks, they each ultimately declined. This week, ...

Birchbox announced Thursday that it will launch sales at 11 Walgreens stores later this year and early next. The dedicated Birchbox spaces will run apart from Walgreens typical beauty aisle, with ...

Subscription beauty service Birchbox is launching a new, pricier tier to its service, offering customers the ability to better customize their monthly box of products, along with other perks. The ...

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