Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Archetypes are a fundamental aspect of character creation in Warhammer 40K: Rogue Trader. Archetypes determine how your character plays, as well as the kit of skills you have at your disposal. What ...

Staff Writer, Paul DiSalvo is a writer, comic creator, animation lover, and game design enthusiast currently residing in Boston, Massachusetts. Named after Jagen, the elderly Paladin who served as ...

Forbes contributors publish independent expert analyses and insights. Kathy Caprino, M.A. covers careers, leadership and personal growth. Have you ever wondered why some people are able to stand in ...

Archetypes have long been used by marketers to help define a brand’s personality, which in turn allows for a powerful and cohesive digital marketing strategy to be rolled out. Nowhere is this more ...

It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Chris is a writer and editor with over 10 years of experience covering games and has a bachelor's degree in History from the University of Central Lancashire. He's mainly focused on guides, but has ...