While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

Hundreds of Aussies are claiming whitening products have caused problems with their teeth after one woman online alleged "purple whitening toothpaste" caused her to need a "filling" — but according to ...

Read on for the best at-home teeth whitening products--think Colgate, Crest and Luelli--that tackle everything from lingering ...

You can always count on TikTok to find a new beauty secret and make it an instant hit, and in the pursuit of whiter smile, TikTokers have discovered a product that they’re calling purple shampoo for ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Noticed that your teeth were looking a little under par on your last Zoom call? Now that we're working from home, it's hard not to pick at your appearance. The best teeth whitening toothpastes will ...

As global marketing campaigns go, getting Kim Kardashian to trigger a TikTok tidal wave of hype is probably about as good as it gets. Australian teeth whitening brand HiSmile, dubbed 'purple shampoo ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...