Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Reddit Inc. (NYSE:RDDT) is one of the best new stocks to buy now. On July 1, Reddit introduced new, automated ad tips within its Ad Manager platform. These new recommendations are designed to help ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...