Virtual reality is big, and sooner or later, every business big or small, needs to answer the question of how that company's business model adapts to this new technology. The three important things to ...

Virtual reality is not a new technology, but it has steadily gained momentum over the last few years. The size of the VR market is expected to grow exponentially by 2024, and recent advances in the ...

VR advertising in-game is memorable across all ad formats studied (video ad, in-game logo, 3D interactive product placement) 70% of respondents reported same-day aided recall 26% of respondents ...

The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay on top of changing trends to create ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

NEW YORK ? A Mini executive at the 2016 IAB Mobile Marketplace advised marketers to leverage virtual reality in a way that forces distracted consumers to focus on branded content, highlighting the ...

Billboards by the side of the road, adverts on the bus, on the Tube, at the bus stop, at the airport, on the radio, on the television, in your favourite financial magazine – we’re so used to seeing ...

While it is becoming more commonplace in the gaming realm, the technology hasn’t quite hit the mainstream yet, so stills holds a certain wow factor for people as they see themselves transported into ...

Thinking about the future of marketing is fun, but it can also be very much like watching the 2002 science fiction film, “The Minority Report.” That’s because the future looks to be very engaging, ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week ...