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Netflix to test vertical videos but not chase TikTok

Netflix’s Chief Technology Officer, Elizabeth Stone, announced on October 28, 2025, that the streaming giant is planning to conduct more experiments with vertical video formats to enhance user ...
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Netflix CTO says more vertical video experiments are coming, but streamer is not competing with TikTok

Netflix is looking to vertical video as a way to experiment with new content types, said CTO Elizabeth Stone, speaking at the TechCrunch Disrupt 2025 conference on Tuesday. The exec noted the company ...