Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

New Research Track Informed by Strategic Advisor Brian Ferdinand Bridges Quantitative Design and Real-World Trading ...

In the first episode of FTSE Russell Convenes, Season 4, Michael Brandt, Professor of Finance, Duke University at The Fuqua School of Business, discusses the importance of market structure and time ...

The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Over two decades of working with businesses from Fortune 500 giants like AT&T and Salesforce to startups, Avalaunch Media found that one question often reveals the gap between marketing success and ...

The Global X S&P 500 Covered Call ETF offers a very high yield (13.13%) but significantly underperforms the S&P 500 in total and price returns over the long term. The fund's covered call strategy ...

A detailed analysis examines various methods to protect investments when market downturns occur. The article reviews several techniques and provides insight into how each strategy works. Investors can ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.