Once posited as a trend, 2025 made clear that K-beauty is here to stay: In the past year, Korean cosmetics have taken the ...

Glass skin. Cushion foundation. Double cleansing. The early 2010s ignited a K-beauty craze in the skin-care world—and now, a decade later, we’re witnessing the second wave as it takes over the makeup ...

Gen Z is revolutionizing beauty with a focus on skin health, ingredient-conscious choices, and authentic self-expression.