A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. If you’ve ever had to analyze a set of documents — such as social media posts, ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Sentiment analysis is the scanning of words written or spoken by a person to determine the emotions they’re most likely feeling at the time. If the person spoke verbally, sentiment analysis technology ...