OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Saint Joseph's is ready to hand out full-ride scholarships, worth up to $1 million, for students who win the challenge. The ...

It’s home to the weird, wonderful and viral. But video platform TikTok has a dark and dangerous side. We run through the trends and expert advice to keep your kids safe. Home to fun-loving content ...

Experts say the trend, which involves going up and down makeshift milk crate pyramids, is dangerous. TikTok says it "prohibits content that promotes or glorifies dangerous acts." See more stories on ...