The SMCR model represents the process and phenomenon of communication. The acronym stands for source, message, channel and receiver, and this theory lays out the different components that form the net ...

While I shared the basic concept behind Tony Schwartz’s “Resonance Principle” in a previous post, I think it’s worth sharing and taking a direct look at some of Tony’s most important quotes from his ...

You don't have to be the one to break the news to the millennials on your staff. It will only make them grumpy. They may think that they invented the field of mass communication through their love of ...

The Department of Communication offers a program of studies leading to a bachelor of arts in communication. The major prepares students for a wide variety of careers in the communication, ...