The Bird Theory, also called the 'bird test', is a TikTok trend that originated two years ago, but recently resurfaced on the platform. Simply put, it's a short and swift experiment to assess how much ...

The “Grape Theory” trend has recently taken TikTok by storm, with users claiming that a simple New Year’s Eve ritual could bring love in the year ahead. This viral trend, which reportedly has origins ...

There’s a viral trend going around on social media where people film themselves telling their partners “I saw a bird today” to see what kind of response it garners. If their partner leans in and asks ...

Discover how search theory illuminates market frictions, affecting employment, pricing, and transactions. Learn its applications across different economic contexts.

Can peeling an orange indicate true love? TikTok seems to think so. A trend dubbed the “Orange Peel Theory” has been going viral on the social media platform, asking people to consider the ways small ...