Lottery.com Inc. has announced the launch of its international lottery operations aimed at meeting global customer demands and generating new revenue by the end of March 2025. The company has invested ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Lawsuits against prediction market operator Kalshi, and the trading platforms Robinhood, Susquehanna, and Webull, started to pop up across the U.S. this month. So far, lawsuits have been filed in five ...

Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply MGID, the global advertising platform, has announced a new partnership with Digiseg, a ...

“Trinasolar is moving away from product supply to focus on solutions supply,” Yang Bao, global sales and marketing president at Trinasolar, told pv magazine at the recent SNEC trade show held in ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

LOS ANGELES--(BUSINESS WIRE)--MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s ...