Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to ...

The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting ...

NEW YORK (Reuters) -In the most competitive holiday season in years, major U.S. retailers Target and Walmart are spending more on ads to reach shoppers on short-video app TikTok and streaming ...