TV Technology

Study: Super Bowl Streaming Delays Topped 60 Seconds on Many Platforms

Latency remained an issue for those streaming the Super Bowl on Feb. 9, with streams on many platform lagging as much as 60 seconds behind the real-time game action, according to new data released by ...
TV Technology

Study: Consumers See ‘Strong Value’ in Streaming But Are ‘Very Concerned’ About Economy

PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price ...
Advanced Television

Study: Streaming ads drive higher trust, recall, purchase intent

Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...
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Women Drive Household Ratings for Top New Streaming Series: Study

The end of the Peak TV era has budget-conscious TV streamers relying on classic or long-running series like Suits, The Big Bang Theory and Grey's Anatomy. They score high among streamers when measured ...
Advanced Television

Study: Filipinos using 6 streaming services on average

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...