Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...
Strategic brand positioning serves as a cornerstone for enduring success. Successful companies owe their prominence to a robust brand positioning strategy that goes beyond being different from the ...
Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...
In a world moving faster than planning cycles, the real threat to strategy isn’t volatility — it’s the widening gap between ...
Packaging Gateway on MSN

Packaging as competitive advantage

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...
Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...
Identifying the sector-specific themes, or perhaps the big strategic issues that are shaping your particular industry, is key to this process. It is also critical to state that these strategic ...
Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...
Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its AI-powered marketing solutions designed to help professional corporations establish ...