Ravishankar Iyer, author of Story Rules, transforms data-heavy presentations into compelling narratives that drive business ...

From the written to the visual, from much-maligned data-heavy PowerPoint presentations to humorous hooks, the author lays out ...

Print artifacts bring a different sensory experience into visual storytelling. Unlike digital files, printed keepsakes engage ...

Stories stick in our brains 22 times better than facts and figures. There's a reason why we tell stories to our children at bedtime rather than reading them fact-based reports. The human brain is ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

Patrick Nycz is President of NewPoint, a full-service food industry marketing agency, and author of Moving Your Brand Up the Food Chain. Stories have connected people as long as humans have been ...