Snapchat owner Snap has tested a workaround to App Tracking Transparency to try to match users to the ads they have seen. Personalized advertising is big business, as app and web users are far more ...

Nathan Reiff has been writing expert articles and news about financial topics such as investing and trading, cryptocurrency, ETFs, and alternative investments on Investopedia since 2016. Shutterstock ...

Snap, Inc., the creator of Snapchat, has reportedly explored ways to bypass an impending Apple privacy feature in an effort to continue tracking its users, according to a new report. Apple will soon ...

Both Twitter and Snap have reported strong growth, and the latter has said that it was seeing higher rates of App Tracking Transparency opt-in than has been generally reported. Snap had previously ...

Apple's latest privacy changes prompt users to have the freedom to choose if they want to be tracked using third-party applications. Many companies allowed the App Tracking Transparency policy at ...

A new report is bringing to light additional details on how platforms like Facebook and Snap are working around Apple's App Tracking Transparency feature to collect data. More specifically, the ...

With Apple's upcoming iOS 14 privacy changes looming, Snap on Thursday warned investors that they could hurt Snap's ad business (via Reuters). Starting with the next versions of iOS 14, iPadOS 14, and ...