I have been working in marketing for over twenty years. I’m sure you’ve noticed too, that recently, Pay Per Click (PPC) marketing has gone from being virtually non-existent to being one of the largest ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a ...

PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

Split testing is fueled by curiosity, by wonder, by knowing that you don’t know something. Some gap in your understanding of your prospects’ psychology and outlook is potentially responsible for lower ...

PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless. Don’t get us wrong, this isn’t meant to start a fight.