My love of samples dates back decades. When I was a kid growing up in the Midwest, I would accompany my dad to Sam’s Club on Saturday afternoons, an outing that was mostly about buying bulk packs of ...
Sometimes you’re standing in line at the post office and you notice people picking up colorful boxes labeled Birchbox, Ipsy, Loot Crate and Dollar Shave Club. These are just a few of the monthly ...
This undated publicity photo provided by Birchbox shows a typical monthly beauty sample shipment. Consumers can subscribe to companies like Birch Box to receive monthly shipments of beauty product ...
I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...
Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a month ...
I think it's time we all accepted the fact that in 20 or 30 years, the world will be owned by Amazon. You can already buy everything from super glue to matcha tea to designer jeans on the website and ...
Every time I walk into Sephora, I'm met with a slew of new products I have never seen before and am thus tempted to buy. But, after enough shopping trips that ended with a cart full of products that ...
Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping ...
Subscription beauty boxes, which usually include a generous selection of sample-sized items for beauty mavens to try before committing to purchase a full-size version, are ever-popular. Alongside ...
CHICAGO -- It's a beauty product fan's dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago with ...