Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device, ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...

Many of you reading this have undoubtedly seen a QR (Quick Response) code by now (the thing pictured to the right), but there's just as much -- if not more -- confusion surrounding them today as there ...