AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.

Jeffrey Brownson first started reading about traveling for less by using miles and points back in 2009. Since that time, he's been to over 50 countries and become an industry expert in airline and ...

Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more. Optimizing product detail pages (PDPs) is crucial for ecommerce ...

There are a thousand different ways of telling the story of a startup in a pitch deck. The order of the slides can differ, the slides you choose to include can vary, and the aspects of the pitch you ...

Large brands are well-known for adding new products to their portfolios. The Coca-Cola Company started with one product and expanded its line to more than 500 brands worldwide, including Sprite, Fanta ...

The definition of product marketability varies depending on the company. Essentially, marketability is a measure of whether a product will appeal to buyers and sell at a certain price range to ...

Product liability insurance can help protect businesses involved in the distribution and sale of goods. Many, or all, of the products featured on this page are from our advertising partners who ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...