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“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital ...

Have you ever wondered how much physical movement you perform during the course of a 24-hour period? Walking to work? Shooting hoops? Skating? Instructing the uninformed on how to douglas? Cue the ...

If the claims made by Nike about its new FuelBand device turn out even half true, then it appears as though the company already known for its tech-driven advancements in active lifestyle wear has ...

Nike+ was a super sweet tool for runners to keep track of their workouts. But what about the rest of your life? What if Nike+ could keep track of that? That’s what the brand new Nike+ Fuelband, an ...

Joining the ranks of wearable fitness trackers from the likes of Jawbone’s “Up” and Fitbit, the new Nike+ FuelBand aims to quantify the amount of exercise you’re getting each day with a new metric ...

All products featured on Wired are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The Nike+ FuelBand ...

“Athletes and serious runners will easily be the most interested in this product, thanks to the host of products Nike is busy introducing to the Nike+ line up as well as their familiarity with the ...