Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky. Today, marketing can be thought of as ...

Direct mail advertising may consist of a postcard, brochure or sales letter that goes in the regular mail to a list of customers you have in your database. Measuring the return on investment (ROI) for ...

Many companies these days see the benefits of content marketing. But, although content marketing's popularity (and necessity) continue to increase in the eyes of B2B marketers, 47% of them say they do ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. What is that one thing that has the focus of every marketer? ROI – the magic word for ...

Though the French philosopher, Voltaire, and Uncle Ben from Spiderman have both spoken these words, this expression is especially true of social media. While we all acknowledge its power, we expect it ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

Thanks to the Brad Pitt film, most people today are familiar with the story of Moneyball. Based on the 2003 book by Michael Lewis, it's the story of how the Oakland A's used statistics in order to ...

A well-planned training program, he says, should be designed to close the skills gap — and an ROI study is the only way to measure that. To be certain that the training — and not random, external ...

Want to measure the ROI of your podcast? It start by understanding how to generate revenue and ends with a few simple tactics. Get them here... Unless your podcast is a passion project, making revenue ...