Many research and productionapplications require low-level voltage measurements to characterize materialsand devices. When signal voltages approach the microvolt ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

The issues around the quality of medical care have become a subject of increasing complexity, confusion, and public interest. As managed care has rapidly emerged as the preferred delivery and ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

What follows is a fairly complete transcript of a discussion about quantum physics on May 19, 1994, the last day of a workshop in Santa Fe, N.M. It begins with some technical issues, posed by John ...

This morning on BBC Radio 4, the mathematician Roger Penrose, physicist Basil Hiley, and philosopher Simon Saunders had a lively discussion about the “measurement problem in physics” with broadcaster ...