Effective marketing project management can transform your agency’s productivity and effectiveness. This article shares 7 tips to better management for your marketing projects. I’m not going to lie to ...

Business management helps a company function and achieve goals. Here's what you need to know about each of its eight main ...

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If you ask, "Who is most responsible for driving value at an agency?" the initial answers almost always refer to the corner-office executives. And for good reason: those in the C-suite and on the ...

You will deepen your understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing ...