When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

In 2025, developing a successful SaaS go-to-market (GTM) strategy requires a blend of precision, adaptability, and a deep understanding of your target audience. By focusing on three core ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target, told ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.