Discover how the market approach values assets using recent sales of comparable items, providing a reliable appraisal method for various asset types.

Learn how the Adjusted Net Asset Method refines asset and liability values for accurate fair market valuations, helping in liquidation and going-concern assessments.

As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...