The holiday season really kicks off when the massive helium balloons start floating through New York. For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will ...

Macy's is marching towards a milestone! With the 99th Macy's Thanksgiving Day Parade in the books, the countdown is now on for the centennial celebration. The iconic tradition, which began in 1924, ...

The 99th Macy's Thanksgiving Day Parade took place in Manhattan on Thursday morning. Credit: Newsday/Howard Schnapp Mario marches along the Macy’s Thanksgiving Day Parade route on Thursday in ...

NEW YORK (WPIX) — The 99th rendition of the Macy’s Thanksgiving Day Parade is about to hit the streets of New York City. It was originally known as the Macy’s Christmas Parade as an effort to give ...

If NBCUniversal needed any reassurance regarding its recent new deal to be the home for the Macy's Thanksgiving Day Parade, The National Dog Show, and other holiday-related events, it got it early ...

The first-ever character balloon in the Macy's Thanksgiving Day Parade was Felix the Cat in 1927. Creating a Macy's parade balloon is a complex process that takes about five months to complete. The ...