TV News Check on MSN
Local TV Is Finally Ready To Go Programmatic
Dentsu is launching a partnership with ITN/Magnite on its local linear programmatic buying platform in Q1 2026. The post ...
TV News Check on MSN
ITN & Magnite Offer Advertisers Programmatic Access To Local Linear TV Through New Private Marketplace
ITN, a provider of automated activation technology for local TV, and Magnite, an independent sell-side advertising company, today announced the launch of a local linear TV private marketplace designed ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
The FCC is considering eliminating the ownership cap for TV broadcasting companies. This is the right move for competition and fairness.
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