The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...

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