Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO is launching a SMART Play system that introduces three new interactive pieces: Bricks, Tags, and Minifigures.

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Put a Star Wars tag near the brick and suddenly your X-Wing's engines purr. These include classics like Luke's X-Wing, a TIE ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Danish global toy company LEGO unveiled at CES 2026 a ‘Smart Brick (LEGO parts)’ that reacts with light and sound based ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...