Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...
bleedingcool

New Transformers Soundwave LEGO Set Revealed with Sound Effects

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego Smart Play: Star Wars sets with light and sound

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...
CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...