Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a ...

Lego Smart Play will add an array of sensors capable of detecting nearby building blocks, lighting up and playing music. Announced at the Consumer Electronics Show (CES) in Las Vegas, the new offering ...

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...