For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...
The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched ...
Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...
Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.
Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...
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Allen Media Group Choses Infillion To Power Advanced Advertising Across Streaming Services
Allen Media Group (AMG) today launched Infillion’s interactive ad technology and programmatic video solutions to connect “brands with audiences through high-impact, measurable advertising experiences.
Partnership makes BrightLine’s interactive formats available programmatically through PubMatic (PUBM), linking engagement, locality, and commerce outcomes No Headquarters/REDWOOD CITY, ...
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...
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