For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Viewers aren’t just watching streaming content anymore; they’re living in it. And while they’re streaming, they’re telling us ...

AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...